Lone Wolf Beer X Rajballabh + MicroTrip
A limited edition of Lone Wolf beer 4-pack, made as a collaboration project between Rajballabh, Microtrip, and Lone Wolf Beer, interpreting "instinct" through the lens of the festival of Holi. Rajballabh and MicroTrip were given the freedom to turn the pack into a canvas with their separate illustrations put on the sides of the pack.
Rajballabh's Concept note: Many times, our ego keeps grudges alive, but our "instinct" actually wants the peace and warmth that comes with letting go. To illustrate my design, I chose to etch this certain sense of instinct into the theme of Holi. The visual style is inspired by the standard Indian truck designs, and a broken heart is shown to be repairing itself as people are choosing forgiveness over hatred.